Digileads Blog

Our blog is a fantastic resource that gives you great information and insight into online marketing

Content marketing

Why content marketing will make or break your inbound marketing strategy

When building an inbound marketing strategy – fantastic, target audience specific content is going to be be the driver of your marketing communications, the reason your audience comes to your website and hold the call to actions that guide your audience towards purchasing. Your content marketing strategy directs any and all media that your company…

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Inbound marketing game plan

Why an inbound marketing game plan is so important

You’ve heard about inbound marketing and have decided that is something that your company needs to start doing to adapt to the ever-changing online marketing landscape. Long-term customer loyalty and increasing the rate of re-purchasing means acquiring qualified leads that are invested and ready to purchase. Improving customer engagement to increase long-term customer loyalty and…

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SEO report

An SEO Report Will Help You Better Understand How Your Website Is Performing

Spying on Competitor Performance Conducting your SEO audit without having a good understanding of your competitor’s current performance might leave you with an SEO report missing important insight. The SEO audit that is done for your website will definitely allow you to gleam much-needed information for what’s working and what isn’t. But having an SEO report…

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Inbound marketing strategies

7 reasons why inbound marketing strategies are so effective

Sales teams and company owners need to change their advertising habits to really match with how people consume information today when making a purchasing decision. Traditional marketing is progressively becoming less and less effective. Inbound marketing strategies are shining a new light that is perfect for attracting customers of the future.   So what’s the…

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Inbound Marketing

What’s the difference between inbound marketing and online marketing?

Inbound marketing has fast become one of the most valuable advertising practices globally. Dynamics of consumer purchasing and content consumption behaviour has shifted, people are more aware and informed of their purchasing decisions, for example, 88% of people read and trust written reviews online and base their purchases significantly on these reviews. People still consider…

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Landing page - CRO

Master the Techniques of High Converting Websites

Introduction to Conversion Rate Optimisation Website optimisation has become one of the most important facets of a website and its importance will only continue to grow. In an age when the Internet is inundated with websites, standing out is a pretty tricky task. Optimising your website in order to improve conversion rates, increase mobile friendliness,…

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