Attract and Convert More Leads with Inbound Marketing!
Our proven inbound marketing techniques continually deliver results that grow your business month on month.
In this digital age, buyers have become more informed. Instead of listening to a sales pitch or some generic advert, buyers have chosen to do their own research online, in their own time, making their own informed decision way before they’ve even contacted you.
Inbound marketing helps these “smart buyers” find the information they’re looking for, allowing them to connect to your brand on a more relatable level and ultimately choosing you as their provider.
Inbound marketing is not just a new online marketing solution, it’s an answer to the change in the buyers thinking and it works.
The best digital marketing strategies stem from your ideal prospect. Knowing who they are is one of the most important stages of an inbound marketing campaign. Once you know who your targeting, you will know how to communicate to them and better anticipate what their needs are.
When you understand what your personas pain points are, you are able to communicate to your clients better and can start to position your business as the best solution for them. Giving your personas useful, actionable information that solves their problems, helps your brand connect with them on a more relatable level.
Where would your personas go to find the solutions to their pain points? Would they search on Google, trawl through Facebook or is there a unique, industry specific platform where they source all their information from?
Knowing where your personas are online, gives you the power to target and communicate to them directly, driving valuable traffic to your website.
Driving traffic to your website is key in generating leads. Afterall, what’s the value of a website if it has no visitors?
Once we’ve developed your personas and understand them better, we are able to generate the right traffic to your website through online marketing strategies such as Content Marketing, Search Engine Optimisation (SEO), Social Media Marketing and Paid Media (Google AdWords and Facebook Ads)
Generating a ton a traffic to your website is great, but not every person who visits your website is ready to contact you or make a purchase just yet. So how do you know who they are or continue to market to them once they’ve left?
By offering your visitors something of value (lead magnet) at the right stage of their buyer’s journey, we are able to gather their information and continue to market to them even after they’ve left your website. This change in thinking is what makes a good business great.
Once we’ve gathered a prospects information we use marketing automation to nurture your leads through the sales funnel. We track what actions they are taking, from what emails they’ve read to what pages they are viewing on your website and more. This invaluable data helps you communicate better to your leads, driving them through the sales funnel.
Test drive how marketing automations work.
Having the right information at the right time improves the way you communicate to your leads, which elevates your brand in the mind of your prospect, building trust and ultimately drives them to convert into a customer on their own.
Developing an inbound marketing strategy that continually delivers results is no easy task. Especially when there are so many different digital channels to consider and optimise.
We’ve developed a great inbound marketing assessment tool that will help you quickly benchmark your campaign and see if it’s going to provide you optimum results.