lead generation

What is lead generation?

Lead generation is the process of engaging and capturing audience interest in the products and services you sell with the goal of guiding them through a customized sales funnel that results in customers purchasing at the end. A lead is a potential customer that has shown interest in your products, services and content that has…

inbound marketing

What is inbound marketing?

Inbound marketing in simple terms is creating useful, compelling content and sharing it with established clients as well as potential ones. It’s basically extending an invitation to your business culture and your line of thinking. Unlike traditional marketing which in a way is a one-way conversation, inbound marketing invites your potential customers to an ongoing…