I love to write and create; storytelling, concept and craft are my forte. However, as a conceptual writer and strategic thinker I have built a wide range of skills ensuring I'm skilled in multiple disciplines - these include copywriting, comprehensive digital and traditional strategy and implementation, SEO, project management and more.

lead generation

What is lead generation?

Lead generation is the process of engaging and capturing audience interest in the products and services you sell with the goal of guiding them through a customized sales funnel that results in customers purchasing at the end. A lead is a potential customer that has shown interest in your products, services and content that has…

Inbound Marketing

What’s the difference between inbound marketing and online marketing?

Inbound marketing has fast become one of the most valuable advertising practices globally. Dynamics of consumer purchasing and content consumption behaviour has shifted, people are more aware and informed of their purchasing decisions, for example, 88% of people read and trust written reviews online and base their purchases significantly on these reviews. People still consider…