An SEO report is a key tool in the arsenal of anyone who wants to improve the performance of their website and bring in quality traffic that converts into paying, loyal customers.
According to a compilation of SEO statistics by Impact DNB, “marketers see SEO as becoming more effective, with 82% reporting effectiveness is on the rise and 42% of this group stating effectiveness is increasing significantly.”
As you can see, these statistics tell an interesting story on how the majority of marketers feel about SEO and the astounding results they are getting from it. The power of performing an SEO audit to determine your current performance and pitfalls is therefore critical in improving your website performance.
What Insight Can Be Gained from SEO Audit?
Any good SEO audit looks at a wide variety of different factors, such as content or web design, which all determine the performance of your website. In order to know what to improve, your SEO report needs to include all the elements that Google looks at to determine your performance.
The problem is, Google constantly changes these factors and their weights to enforce stricter and stricter regulations that result in a lot of poor performing website getting cut out of the search volume pie.
This is another reason why it’s important to regularly perform an SEO audit so your performance is always in top shape. The insight also gained from a regular SEO report is invaluable to your business.
By understanding exactly what your customers need and how they search versus what your website currently provides – you can see where the gaps in communication lie and are able to devise strategies to combat this.
Spying on Competitor Performance
Conducting your SEO audit without having a good understanding of your competitor’s current performance might leave you with an SEO report missing important insight.
The SEO audit that is done for your website will definitely allow you to gleam much-needed information for what’s working and what isn’t. But having an SEO report for your competitors lets you understand what performance is like in the industry, what to shoot for in terms of goals, and how you can overtake them to increase market share.
By using tools like Google Keyword Planner and SEMRush, we can actually spy on competitors to determine things like what keywords they rank for and estimates for how much search volumes they can expect on a monthly basis.
PageRank, also known as PR is a metric that was invented by Google founders Larry Page and Sergey Brin, which evaluates the quality and quantity of links to a webpage to determine a relative score of that page’s importance and authority on a 0 to 10 scale.
Page rankings, in general, are quite an important metric to do an SEO audit and improve on an ongoing basis to ensure your website at the top of the list when anyone searches for your related search queries. The way it works is quite interesting and is actually a regulation that will overall improve your website content as a whole.
Google wants you to create unique and useful content that people in your industry would genuinely benefit from. One of the ways they’re able to determine this is by the backlinks currently pointing to your site.
For example, if I created a really great piece of content for a laptop on my website that was then linked to by TechCrunch – my page ranking would without a doubt increase by the mere fact that Google can see a high authority website associating itself with mine.
Increasing your page rank is definitely not an easy feat, but by actually looking out for this in your SEO report and competitor analysis you can be a lot more aware of the big wins that are actually able to boost your website performance significantly.
To end off, we hope you’ve got a much better understanding on exactly what comprises an SEO audit and why it’s super powerful in the road to improving your website performance.
Take our free online website audit and see how your website is performing!